Behavior Based Marketing
Elite has a proprietary partnership whereby selected retailers provide transaction level data for use in our Behavioral Sampling Program.
- Consumer classifications are based on 52 weeks of data
- Database tracks purchases from over 36m households
Marketers can now reach consumers based on the following observed purchase behaviors:
- Competitive Buyers
- Category and Non-Category
- Own Users
- Sister Brand Buyers
- Lapsed Users
Elite will create a custom deliverable including gift boxes, envelopes, coupon mailers & eMail and then deliver your message to the target households.
- Participating marketers are specifically noted on the packaging as it is not retailer co-branded
- There is no retailer stipulation on targeting competitive brand buyers
- Internet based research can be conducted to determine the overall success of the program
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